A campaign that speaks to young people by translating hate into strengths.

The National Citizens Service helps 15-17 year olds build confidence, gain life skills, and become ready for the future.

Sadly, young people are often criticised in society for being lazy, oversensitive and self-obsessed because they ‘waste their time’ on social media and pursue pointless passions.

But NCS and young people know that this isn’t true.

So I created a campaign that took real criticisms of a young generation and translated them into incredibly valuable skills.