The coolest way to drop the hottest skin in Call of Duty.

I created an exclusive gaming drop for EE by melting a 6ft ice sculpture on Twitch!

EE’s Hella Chill skin for Call of Duty lit up the gaming community. Everyone wanted one, but codes were limited. So, we created an interactive drop countdown streamed live on the home of gaming: Twitch.

Over 60,000 people tuned in to watch our Hella Chill ice sculpture melt, whilst our gamer was melting people on Call of Duty. When he turned up the heat in the game, we turned up the heat on the statue! With every drip the drop edged closer… 

The Meltdown Countdown captivated a live twitch audience for hours, the chat was absolute 🔥 and EE Game Store got the W.

Campaign // Little Black Book // Roast Brief