A social experiment, designed to see if people would ignore a blatantly better deal.

When it comes to choosing a phone network, people will often overlook a much better deal.

Smarty pride themselves on giving you the best mobile deal possible, but most people just blindly stick with what they know without even looking for a better deal.

So, to make people realise Smarty is the better option we created a hidden camera social experiment to see how many people would notice a better deal when it's staring them in the face.

The 30 second cut down ran across Facebook, Facebook stories, Instagram, Instagram stories, YouTube pre-roll and VOD. It also drove people to the website where you could watch the full film.