Super hero powers in the supermarket.

Kids love acting like their favourite Disney character’s; Buzz Lightyear, Elsa, Kylo Ren! But what if we could see what they were seeing in their heads?

To announce that Disney Heroes were coming to Sainsbury’s I made a TV advert that brought kids imaginations to life! The 60 second spot was filmed as if a dad was just capturing his kids mucking about in store, but when holding the cards the real Disney powers started to flow.